Pie Maven, a beloved Indiana bakery, wanted a brand identity inspired by Richmond’s historic “star bricks”—glazed, kiln-baked bricks that line the city’s oldest districts. I paired the bricks' distinctive texture with juicy, icing-inspired hand-drawn typography to create a mark that feels both rooted and indulgent.

CLIENT // Pie Maven Bakery 
ROLE // Art Direction & Design

PIE MAVEN BAKERY